Jerden 910

Seattle’s Jerden Records, active 1960-1969, was the most successful record label in the Pacific Northwest. It was founded by singer and guitarist Bonnie Guitar and promo man Jerry Dennon. In fact, “Jerden” was derived from the first 3 letters of Dennon’s first and last names.

Today, I have Jerden 910, a single from the Seattle-based Feelies. Released in 1968 or 1969, it sports Jerden’s classic late-60s blue label. Side A is the uptempo pop tune “Happy”, and Side B is the slow, mysterious “Look at Me.” Both songs were written, arranged, and, I believe, sung by guitarist Gordon Kjellberg.

The Feelies appear to be Kjellberg’s next project after the demise of Liberty Party, and a brief stint with Merrilee & the Turnabouts. All of the Feelies had previously played with other bands on the Northwest circuit, or would go on to after the Feelies fell apart.

Drummer “Shuga” George Clark had also played with Merrilee & the Turnabouts. Keyboardist “Wild Bill” Hornibrook, bassist Rick Bullard, drummer Bob Holden, and Kjellberg later formed the group Cherry Fizz with Andy Parypa of the Sonics. After Cherry Fizz, Hornibrook and Kjellberg joined Blue Mountain Eagle, a group also containing Kjellberg’s brother, Vern (better known as Joey Newman).

Other noted members are bassist Rick Fondell and drummers George “Shaky Roe” O’Brien and Vern Palm.

There is very little information to be found on the Feelies, but a photo of the group can be found at, a fantastic tribute to the Pacific Northwest Bands formed in the region from the 1950s through the 1970s and beyond.


Let’s Go to Washington State

Now that Spring Break is upon us, perhaps you’ve asked yourself a time or two where to go. Florida? Mexico? The Caribbean? Look no further than the Northwestern corner of the U.S.


Why, may you ask?

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“It’s Cool, it’s Green, it’s Great!”

How much more of a reason could you possibly need?

This midcentury  tourism brochure, originally the property of the former Stagecoach Motel, touts the diversity of Washington’s geography and offerings.

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“Glorious Vacationland!”

Now it seems that Washington is only known for its apples and rain, but this brochure invites you to explore the state’s outdoor offerings, including swimming, fishing, and general sightseeing. It seems a very fitting advertisement for a time when road trips were popular vacations for many Americans.

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Highway and Recreation Map

The map gives us an interesting look at the state’s major roadways before the construction of the interstates. Highway 99 was still the main north-south thoroughfare and Highway 10 had yet to become part of I-90.

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“It’s Closer Than You Think”

In case you were wondering what to wear on your trip, here is what the brochure suggests. I would add an umbrella or raincoat to the list.

Why not stop by? It’s closer than you think. Only 11 hours from New York by plane in the 1950s.

It’s only about 6 hours now.

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Fold-out View

It’s Cool. It’s Green. It’s Great.

Among My Souvenirs

Can you believe it’s March already? I can’t, but I certainly won’t complain, either. March means spring is right around the corner, and I think we could all use some sun!

To kick off the month, I have a souvenir that looks straight off the shelves of the 1962 World’s Fair!

“Made by Your Neighbor in Washington”

This souvenir bracelet, never removed from the card, is made from metal and faux pearls. It features a charm about the size of a quarter showcasing the Space Needle on a mock postage stamp.

Although I don’t know for sure, it’s likely that this bracelet was among the many souvenirs available at the World’s Fair. If not sold at the actual fair, it was probably sold in a nearby shop during the duration of Century 21.

“Space Needle, Seattle, Washington”

A price tag on the card prices it at $1, or $1.10 after federal tax was applied. This is equal to about $7.84 before tax today and $8.63 after, making them relatively affordable. I can imagine these bracelets being popular souvenirs for girls attending the fair, and popular gifts for girls who were not able to attend.

It cost only $1 before adding on the 10% federal tax